Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
Imprint | Praeger Publishers Inc |
Country of origin | United States |
Release date | May 1998 |
Availability | Expected to ship within 10 - 15 working days |
First published | May 1998 |
Authors | Gina Daddario |
Dimensions | 210 x 140 x 18mm (L x W x T) |
Format | Hardcover |
Pages | 184 |
ISBN-13 | 978-0-275-95856-5 |
Barcode | 9780275958565 |
Categories | |
LSN | 0-275-95856-6 |