Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching their opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes mean that you often choose the wrong market or attempt to pursue too many opportunities at once.
Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework- the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:
1.Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business
2.Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus
3.Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile
Get the most value for your innovations with Where to Play.
Or split into 4x interest-free payments of 25% on orders over R50
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Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching their opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes mean that you often choose the wrong market or attempt to pursue too many opportunities at once.
Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework- the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:
1.Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business
2.Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus
3.Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile
Get the most value for your innovations with Where to Play.
Imprint | FT Publishing International |
Country of origin | United Kingdom |
Release date | September 2017 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2017 |
Authors | Marc Gruber, Sharon Tal |
Dimensions | 234 x 185 x 232mm (L x W x H) |
Format | Paperback |
Pages | 240 |
ISBN-13 | 978-1-292-17892-9 |
Barcode | 9781292178929 |
Categories | |
LSN | 1-292-17892-2 |