Visual Communication - Integrating Media, Art, and Science (Hardcover)

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, understand, critique, create, and use visual communication on sophisticated levels. In today??'s visual world, it is critically important to understand and respond intelligently to the profound effects of imagery on individuals and the communities in which they live.
"Visual Communication": "Integrating Media, Art, and Science "cultivates visual and media literacy from both consumption and production points of view. The book introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid overview of the most advanced thinking and research about visual communication across a number of disciplines, teaching readers how to apply both theory and creative activities to enhance their understanding of and work with images professionally and in their daily lives.
This book is intended for students in visual literacy, journalism and communication, media literacy, and art courses. It can also be used in photojournalism courses and other coursework with visual or visual culture components. Individuals interested in mass media studies will likewise find the book to be an outstanding resource.