Understanding the Media - A Practical Guide (Paperback, New)

Focusing on the familiar media of television, the press, radio, comics and pop music, this guide to the media also examines a range of forms which cross boundaries between different media - news, chat-shows, drama, fiction, public relations and advertising. Andrew Hart stresses the relations between various forms of the media, and addresses issues of value, control, quality and ideology. These major areas are examined in the context of rapidly changing technologies, patterns of ownership, production processes and audience responses.