This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:
Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:
Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Media Management and Economics Series |
Release date | February 2013 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2013 |
Editors | Alan B Albarran |
Dimensions | 229 x 152 x 20mm (L x W x T) |
Format | Hardcover |
Pages | 250 |
Edition | New |
ISBN-13 | 978-0-415-52318-9 |
Barcode | 9780415523189 |
Categories | |
LSN | 0-415-52318-4 |