Older adults' decisions to quit smoking require personal experience with the serious health impacts associated with smoking. Smokers over fifty revise their risk perceptions only after experiencing a major health shock--such as a heart attack. But less serious symptoms, such as shortness of breath, do not cause changes in perceptions. Waiting for such a jolt to occur is imprudent.
The authors show that well-crafted messages about how smoking affects quality of life can greatly affect current perceptions of smoking risks. If smokers are informed of long-term consequences of a disease, and if they are told that quitting can indeed come too late, they are able to evaluate the risks of smoking more accurately, and act accordingly.
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Older adults' decisions to quit smoking require personal experience with the serious health impacts associated with smoking. Smokers over fifty revise their risk perceptions only after experiencing a major health shock--such as a heart attack. But less serious symptoms, such as shortness of breath, do not cause changes in perceptions. Waiting for such a jolt to occur is imprudent.
The authors show that well-crafted messages about how smoking affects quality of life can greatly affect current perceptions of smoking risks. If smokers are informed of long-term consequences of a disease, and if they are told that quitting can indeed come too late, they are able to evaluate the risks of smoking more accurately, and act accordingly.
Imprint | Harvard University Press |
Country of origin | United States |
Release date | June 2003 |
Availability | Expected to ship within 12 - 17 working days |
First published | June 2003 |
Authors | Frank A. Sloan, V. Kerry Smith, Donald H. Taylor |
Dimensions | 235 x 156 x 25mm (L x W x T) |
Format | Hardcover |
Pages | 288 |
Edition | New |
ISBN-13 | 978-0-674-01039-0 |
Barcode | 9780674010390 |
Categories | |
LSN | 0-674-01039-6 |