The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Paperback, 2010 ed.)
Philip Kotler, Roland Berger, Nils BickhoffHaving read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
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Product Description
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
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Product Details
General
Imprint | Springer-Verlag |
Country of origin | Germany |
Release date | October 2014 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2010 |
Authors | Philip Kotler, Roland Berger, Nils Bickhoff |
Dimensions | 203 x 127 x 8mm (L x W x T) |
Format | Paperback |
Pages | 140 |
Edition | 2010 ed. |
ISBN-13 | 978-3-642-42238-6 |
Barcode | 9783642422386 |
Subtitles | value |
Categories | |
LSN | 3-642-42238-1 |
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