So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
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So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
Imprint | Capstone Publishing Ltd |
Country of origin | United Kingdom |
Release date | July 2003 |
Availability | Expected to ship within 12 - 17 working days |
First published | August 2003 |
Authors | Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger |
Dimensions | 231 x 159 x 24mm (L x W x T) |
Format | Hardcover |
Pages | 276 |
ISBN-13 | 978-1-84112-476-6 |
Barcode | 9781841124766 |
Categories | |
LSN | 1-84112-476-1 |