Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.
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Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.
Imprint | Praeger Publishers Inc |
Country of origin | United States |
Release date | July 1986 |
Availability | Expected to ship within 12 - 17 working days |
First published | July 1986 |
Authors | Stewart Ross |
Dimensions | 234 x 156 x 11mm (L x W x T) |
Format | Hardcover |
Pages | 175 |
ISBN-13 | 978-0-89930-163-1 |
Barcode | 9780899301631 |
Categories | |
LSN | 0-89930-163-0 |