Technological Entrepreneurship - Technology-Driven vs Market-Driven Innovation (Paperback, Softcover reprint of the original 1st ed. 2017)


This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

R3,522

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles35220
Mobicred@R330pm x 12* Mobicred Info
Free Delivery
Delivery AdviceShips in 10 - 15 working days



Product Description

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

Springer International Publishing AG

Country of origin

Switzerland

Release date

July 2018

Availability

Expected to ship within 10 - 15 working days

First published

2017

Authors

Dimensions

210 x 148 x 17mm (L x W x T)

Format

Paperback

Pages

299

Edition

Softcover reprint of the original 1st ed. 2017

ISBN-13

978-3-319-83385-9

Barcode

9783319833859

Categories

LSN

3-319-83385-5



Trending On Loot