Sexuality in the Legal Arena (Hardcover)

An explanation of how building a strong membership programme can catapult a nonprofit organization toward the fulfillment of its mission. This book presents a comprehensive philosophy that sets membership apart from annual giving programmes and provides a step-by-step process for developing a programme within an organization. It features a solid grounding in marketing techniques that offer readers the tools needed to understand their current members and attract new ones, and it guides the organization through the process of linking programme goals with membership goals.