Sensory Marketing (Paperback, 1st ed. 2009)
B. Hulten, N. Broweus, M.Van Dijk, Marcus Van DijkThe book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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Product Description
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | May 2009 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2009 |
Authors | B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk |
Dimensions | 229 x 152mm (L x W) |
Format | Paperback |
Pages | 183 |
Edition | 1st ed. 2009 |
ISBN-13 | 978-1-349-36649-1 |
Barcode | 9781349366491 |
Categories | |
LSN | 1-349-36649-8 |
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