Salesforce B2C Solution Architect's Handbook - Leverage Salesforce to create scalable and cohesive business-to-consumer experiences (Paperback)

Design solutions across the Salesforce Customer 360 ecosystem using this definitive guide for Salesforce B2C solution architects, including B2C Commerce, Service Cloud, Salesforce Genie, and Marketing Cloud. Key Features * Give your customers a frictionless experience by creating a unified view of all their interactions * Get your architectural design right the first time and avoid costly reworks * Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices Book Description There's a huge demand in the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With this updated edition of Salesforce B2C Solution Architect's Handbook, you'll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. A completely new chapter on Salesforce Genie provides a revised perspective based on the latest Salesforce technology to evolve and maintain your ecosystem. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You'll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you've mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the latest version of the B2C Solution Architect exam. By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands. What you will learn * Explore key Customer 360 products and their integration options * Choose the optimum integration architecture to unify data and experiences * Plan for important requirements, design choices, and implementation sequences * Architect a single view of the customer to support service, marketing, and commerce * Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model * Support business needs that require functionality from more than one component by orchestrating data and user flows * Learn the key capabilities and design considerations for the Salesforce customer data platform, Salesforce Genie * Prepare for the B2C Solution Architect exam topics Who This Book Is For This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you'll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences