This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditiona (TM)s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditiona (TM)s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Imprint | Routledge Member of the Taylor and Francis Group |
Country of origin | United States |
Series | Routledge Communication Series |
Release date | February 2009 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2009 |
Editors | Robert L. Heath, Elizabeth L. Toth, Damion Waymer |
Dimensions | 229 x 152 x 28mm (L x W x T) |
Format | Hardcover |
Pages | 392 |
Edition | 2nd edition |
ISBN-13 | 978-0-8058-6423-6 |
Barcode | 9780805864236 |
Categories | |
LSN | 0-8058-6423-7 |