Revitalising Audience Research - Innovations in European Audience Research (Hardcover)

This volume focuses on processes and means to revitalise the academic field of audience research. Ultimately, the revitalisation of audience studies not only means developing new approaches and methods; it also requires a 'Kuhnian discussion', in the sense of discussing the need for the introduction of new paradigms or conceptual developments into the field of audience research. This requires that researchers transcend established boundaries in the field, and entails both the need to cross disciplines (e.g., between the social sciences tradition and the critical/cultural tradition, or the computational tradition) and the need to bridge long-established boundaries in the field (e.g. between 'old media' and 'new media'; between mass communication and group communication; between content/production and audience/reception). Contributors therefore aim to facilitate this process of boundary crossing through a series of interdisciplinary debates across the full range of audience consumption and reception studies.