This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
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This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
Imprint | Sage Publications Ltd |
Country of origin | United Kingdom |
Release date | 2001 |
Availability | Expected to ship within 10 - 15 working days |
First published | 1999 |
Editors | Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington |
Dimensions | 234 x 156 x 16mm (L x W x T) |
Format | Paperback |
Pages | 288 |
ISBN-13 | 978-0-8039-7491-3 |
Barcode | 9780803974913 |
Categories | |
LSN | 0-8039-7491-4 |