Qualitative Research Using Social Media (Hardcover)

* Focuses on the actual application of qualitative methods to using social media in research and shows how to do this through case studies and step by step guidance * Pedagogical material including chapter summaries, suggested reading, key terms glossary, and icons to highlight key points (case studies, dos and don'ts) * Covers established platforms such as Twitter, Facebook and Youtube as well as more alternative types of social media