Qualitative Research Methods in Organisation Studies (Paperback)

Thorough and effective, this methodology textbook is designed to introduce students and researchers to the four most commonly used qualitative methods in organization studies: interviews, focus groups, observation, and document studies. The four methods are presented in relation to three theoretical perspectives--realism, phenomenology, and constructivism--providing the reader with a deeper understanding of qualitative studies. Illustrated by real-life examples in key areas of organization studies, including human resource management, marketing, CSR, and performance auditing, each chapter also features practical exercises.