This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue.
Written in a non-technical language, this volume is divided into four sections:
Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue.
Written in a non-technical language, this volume is divided into four sections:
Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Imprint | Routledge Member of the Taylor and Francis Group |
Country of origin | United States |
Release date | February 2003 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2003 |
Editors | Linda M. Scott, Rajeev Batra |
Dimensions | 229 x 152 x 43mm (L x W x T) |
Format | Hardcover |
Pages | 464 |
ISBN-13 | 978-0-8058-4202-9 |
Barcode | 9780805842029 |
Categories | |
LSN | 0-8058-4202-0 |