New Flows in Global TV (Paperback)

"New Flows in Global TV "provides a pioneering investigation into television distribution worldwide and the global trade in television program formats. Topics include explorations of how shows like "Who Wants to Be a Millionaire? "and "Big Brother "are reformatted for audiences in diverse markets such as Argentina, South Africa, the Middle East, and China; the international circulation of "Dallas" in the 1980s; and Australian and United Kingdom programming exports in the last decade. Moran argues that distribution is the crucial link in a chain that dictates the consumption and purchase of television content. Consequently, "New Flows in Global TV" will be a key text for scholars of global media, providing comprehensive insight into the cultural, social and economic exchanges underlying media programming.