Media, Organizations and Identity (Hardcover)
Lilie ChouliarakiThe mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.
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Product Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | December 2009 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2010 |
Authors | Lilie Chouliaraki |
Editors | M. Morsing |
Dimensions | 216 x 140 x 18mm (L x W x T) |
Format | Hardcover - Cloth over boards |
Pages | 214 |
ISBN-13 | 978-0-230-51551-2 |
Barcode | 9780230515512 |
Categories | |
LSN | 0-230-51551-7 |
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