Marketing Identities Through Language - English and Global Imagery in French Advertising (Hardcover, 2006 ed.)
E. MartinElizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
R3,016
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
30160
@R283pm x 12* 
Ships in 10 - 15 working days
Add to wish listReview this Item
Donate to Against Period Poverty
Product Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United States |
Release date | November 2005 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2006 |
Authors | E. Martin |
Dimensions | 216 x 140 x 21mm (L x W x T) |
Format | Hardcover |
Pages | 286 |
Edition | 2006 ed. |
ISBN-13 | 978-1-4039-4984-4 |
Barcode | 9781403949844 |
Categories | |
LSN | 1-4039-4984-0 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
