Marketing Greatest Hits - A Masterclass in Modern Marketing Ideas (Paperback)

Part of the "Greatest Hits" series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examination of critical topics, followed by quick summaries of the most talked about and thought-provoking work from the best business books published, including "The Long Tail," "Meatball Sundae," "Buzz," "Affluenza" and "Blink." The book will help you stay up-to-date on how to navigate the ever-changing landscape of marketing and distills an enormous amount of information on the best ideas and insight into memorable digests which will enable you to finally cross off "must reads" from your business reading list.