Marketing Brands to Children - Ethically (Paperback)

Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible. Gain a unique insight into this key market sector and learn how to "do the right thing" when developing products, devising strategies, and launching and maintaining market presence. Brand owners can learn how, not only to "put children first," but also to build long-term relationships with them. This book takes a head-on approach to the issues raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion. The author tackles this subject with an insightful approach to the subject of marketing to young people which is both ethical and effective. Readers will discover a new understanding of how it is possible to engage responsibly with children as consumers whilst also building brand trust and loyalty amongst parents, carers and teachers. Tap into the open, ever imaginative, mindset of your target audience with Marketing Brands to Children - Ethically. Author Nic Jones is a marketing professional with a passion for delivering great brands that children love. He runs a marketing company and lives in Marlow, UK