Marketing Blueprint - Business Blueprints (Paperback)
C. EnnewThis book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
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Product Description
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
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Product Details
General
Imprint | Blackwell Publishers |
Country of origin | United Kingdom |
Release date | March 1993 |
Availability | Expected to ship within 12 - 17 working days |
Authors | C. Ennew |
Dimensions | 240 x 168 x 15mm (L x W x T) |
Format | Paperback |
Pages | 264 |
ISBN-13 | 978-0-631-18715-8 |
Barcode | 9780631187158 |
Categories | |
LSN | 0-631-18715-4 |
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