Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New)
Chris HackleyMarketing is at the centre of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case-studies.
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eBook available with sample pages: 0203360990
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Product Description
Marketing is at the centre of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case-studies.
Related link: Series Editor website
eBook available with sample pages: 0203360990
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Interpretive Marketing Research |
Release date | March 2001 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2001 |
Authors | Chris Hackley |
Dimensions | 234 x 156 x 16mm (L x W x T) |
Format | Hardcover |
Pages | 240 |
Edition | New |
ISBN-13 | 978-0-415-20859-8 |
Barcode | 9780415208598 |
Categories | |
LSN | 0-415-20859-9 |
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