Luxury, Lies and Marketing - Shattering the Illusions of the Luxury Brand (Paperback, 1st ed. 2013)
M. SicardUncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
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Product Description
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | 2013 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2013 |
Authors | M. Sicard |
Dimensions | 216 x 140 x 12mm (L x W x T) |
Format | Paperback |
Pages | 190 |
Edition | 1st ed. 2013 |
ISBN-13 | 978-1-349-44307-9 |
Barcode | 9781349443079 |
Categories | |
LSN | 1-349-44307-7 |
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