Little Book of Chloé - The story of the iconic brand

Since its establishment in 1952, the House of Chloé is renowned for its bohemian, whimsical style, high-quality fabrics and soft, lightweight designs. At the forefront of prêt-a-porter, founder Gaby Aghion created a ready-to-wear concept celebrating free-spirited femininity and elegance that revolutionized the fashion industry and that holds firm today. Boasting an almost cult-like following for its beautiful bags, and adored by celebrities and fashionistas the world over, the luxury Parisian fashion brand has produced some of the most iconic items ever made – the padlocked Paddington bag, Suzannah boots and pixie-style flats to name but a few. With a history of superstar designers including Stella MacCartney, Phoebe Philo and Clare Waight Keller, Lagerfeld-era vintage Chloé pieces more popular than ever, and an exciting new direction under Gabriela Hearst, everyone wants to be a #ChloeGirl.