Light Strategies For Innovation (Paperback)
William I ZangwillWillard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more-in order to influence and promote the innovative process.
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Product Description
Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more-in order to influence and promote the innovative process.
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Product Details
General
Imprint | The Free Press |
Country of origin | United States |
Release date | October 1998 |
Availability | Expected to ship within 10 - 15 working days |
First published | December 1993 |
Authors | William I Zangwill |
Dimensions | 229 x 152 x 22mm (L x W x T) |
Format | Paperback - Trade |
Pages | 359 |
ISBN-13 | 978-0-684-86397-9 |
Barcode | 9780684863979 |
Categories | |
LSN | 0-684-86397-9 |
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