This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | August 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | September 2008 |
Authors | Warren Liu |
Dimensions | 229 x 154 x 12mm (L x W x T) |
Format | Paperback |
Pages | 206 |
ISBN-13 | 978-0-470-82384-2 |
Barcode | 9780470823842 |
Categories | |
LSN | 0-470-82384-4 |