Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover)
This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.
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eBook available with sample pages: 0203361288
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Product Description
This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.
Related link: Series Editor website
eBook available with sample pages: 0203361288
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Interpretive Marketing Research |
Release date | February 2001 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2000 |
Editors | Stephen Brown, Anthony Patterson |
Dimensions | 234 x 156 x 23mm (L x W x T) |
Format | Hardcover |
Pages | 324 |
ISBN-13 | 978-0-415-23486-3 |
Barcode | 9780415234863 |
Categories | |
LSN | 0-415-23486-7 |
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