Humanistic Marketing (Paperback, 1st ed. 2014)
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Product Description
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Series | Humanism in Business Series |
Release date | November 2013 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2014 |
Editors | R Varey, M. Pirson |
Dimensions | 216 x 140 x 16mm (L x W x T) |
Format | Paperback |
Pages | 284 |
Edition | 1st ed. 2014 |
ISBN-13 | 978-1-349-46964-2 |
Barcode | 9781349469642 |
Categories | |
LSN | 1-349-46964-5 |
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