Going Negative (Paperback, Ed)
Shanto Iyengar, Stephen AnsolabeherePolitical advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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Product Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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Product Details
General
Imprint | The Free Press |
Country of origin | United States |
Release date | October 1997 |
Availability | Expected to ship within 10 - 15 working days |
First published | August 1997 |
Authors | Shanto Iyengar, Stephen Ansolabehere |
Dimensions | 235 x 156 x 18mm (L x W x T) |
Format | Paperback - Trade |
Pages | 256 |
Edition | Ed |
ISBN-13 | 978-0-684-83711-6 |
Barcode | 9780684837116 |
Categories | |
LSN | 0-684-83711-0 |
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