Gen Z, Tourism, and Sustainable Consumption - The Most Sustainable Generation Ever?

• A critical and important book that greatly adds to the literature by focusing on how Gen Z will shape the marketing and management of tourism-related services in the future. • Relative newness of the application of the topic in the field of tourism. • The book will usefully collate a broad range of research-based contributions and provide a synthesis of the key issues and research needs through an impressive international line up of authors and locations • Highly experienced editorial team