Franchising Globally - Innovation, Learning and Imitation (Hardcover)
I. Alon"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.
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Product Description
"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | March 2010 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2010 |
Authors | I. Alon |
Dimensions | 229 x 152 x 21mm (L x W x T) |
Format | Hardcover |
Pages | 253 |
ISBN-13 | 978-0-230-23828-2 |
Barcode | 9780230238282 |
Categories | |
LSN | 0-230-23828-9 |
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