Each volume in RCBM will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theorys foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
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Each volume in RCBM will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theorys foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
Imprint | JAI Press Inc. |
Country of origin | United States |
Series | Research in Competence-Based Management |
Release date | December 2005 |
Availability | Expected to ship within 12 - 17 working days |
First published | December 2005 |
Editors | Ron Sanchez, Jorg Freiling |
Dimensions | 229 x 152 x 26mm (L x W x T) |
Format | Hardcover |
Pages | 282 |
ISBN-13 | 978-0-7623-1209-2 |
Barcode | 9780762312092 |
Categories | |
LSN | 0-7623-1209-2 |