The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.
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The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.
Imprint | Sage Publications Ltd |
Country of origin | United States |
Series | Introducing Qualitative Methods Series |
Release date | November 2000 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2001 |
Authors | Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart |
Dimensions | 234 x 156 x 9mm (L x W x T) |
Format | Paperback |
Pages | 120 |
ISBN-13 | 978-0-7619-5743-0 |
Barcode | 9780761957430 |
Categories | |
LSN | 0-7619-5743-X |