Environmental Innovation and Firm Performance - A Natural Resource-Based View (Paperback, 1st ed. 2013)

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The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

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Product Description

The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

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