Electronic Commerce - The Strategic Perspective (Paperback)
Richard T. WatsonThis exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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Product Description
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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Product Details
General
Imprint | Orange Grove Books |
Country of origin | United States |
Release date | September 2009 |
Availability | Expected to ship within 10 - 15 working days |
Authors | Richard T. Watson |
Dimensions | 279 x 216 x 6mm (L x W x T) |
Format | Paperback |
Pages | 115 |
ISBN-13 | 978-1-61610-029-2 |
Barcode | 9781616100292 |
Categories | |
LSN | 1-61610-029-X |
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