Credit Scoring, Response Modeling, and Insurance Rating - A Practical Guide to Forecasting Consumer Behavior (Hardcover, 2nd ed. 2012)


A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

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Product Description

A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

June 2012

Availability

Expected to ship within 12 - 17 working days

First published

2012

Authors

Dimensions

216 x 140 x 23mm (L x W x T)

Format

Hardcover

Pages

297

Edition

2nd ed. 2012

ISBN-13

978-0-230-34776-2

Barcode

9780230347762

Categories

LSN

0-230-34776-2



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