Corporate DNA - Learning from Life (Paperback)

"Corporate DNA" explores what happens when managers think about and run their companies as if they were living things. An organic model is at the heart of the transformation of companies like AT&T and EDS, working to redesign the bureaucracies that they were built upon. This book addresses the frustrations felt among corporations by focusing on the role of the organizational models in the transformation process. The book's key perception is that the choice of a mechanical or organic model results in an organization's developing either mechanical or organic structures. Those structures, in turn, lead to certain types of behaviour "Corporate DNA" provides tools with which managers can replace their old mechanical models with organic ones. Readers will discover how living things use information to create work; how they learn, develop and govern themselves; and how prototype organic corporations such as 3M and Federal Express apply organic models to their operations.