Consumption in Asia - Lifestyle and Identities (Hardcover)

Challenging and contemporary, this collection of essays examines the processes which have transformed underdeveloped countries into full-blown consumer societies. These essays give the first detailed analysis of consumerism within East and Southeast Asia and contain case-studies from Malaysia, Hong Kong, Indonesia, Singapore and Japan. Within the context of Asian consumption and consumerism, the book covers:
· power shifts
· middle classes and new generations
· urban China
· fashions and lifestyle
· Japanese - American relationships.