Kim Warren provides a very clear and accessible introduction to the Strategy Dynamics approach in Competitive Strategy Dynamics. He offers powerful but usable frameworks to explain and deliver the key concern of senior managers and investors - business performance through time. In addition to tangible factors such as customers and staff, he shows how to deal with the unavoidable influence of 'soft' factors such as morale, quality, reputation and capabilities. He also explains how the Strategy Dynamics approach is relevant and applicable to all contexts - new venture development, rapid growth, maturity, decline, rivalry, market entry and so on.
Competitive Strategy Dynamics has been written for MBA and Executive Education courses in strategic management, business policy and international management, but the concepts are relevant, too, in other subjects, such as marketing, organizational behavior and new venture development. It is also an important tool for strategy consultants and practising managers, whether in large or small firms, manufacturing or service sectors, public service or not-for-profit organizations.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Kim Warren provides a very clear and accessible introduction to the Strategy Dynamics approach in Competitive Strategy Dynamics. He offers powerful but usable frameworks to explain and deliver the key concern of senior managers and investors - business performance through time. In addition to tangible factors such as customers and staff, he shows how to deal with the unavoidable influence of 'soft' factors such as morale, quality, reputation and capabilities. He also explains how the Strategy Dynamics approach is relevant and applicable to all contexts - new venture development, rapid growth, maturity, decline, rivalry, market entry and so on.
Competitive Strategy Dynamics has been written for MBA and Executive Education courses in strategic management, business policy and international management, but the concepts are relevant, too, in other subjects, such as marketing, organizational behavior and new venture development. It is also an important tool for strategy consultants and practising managers, whether in large or small firms, manufacturing or service sectors, public service or not-for-profit organizations.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | July 2002 |
Availability | Expected to ship within 12 - 17 working days |
First published | August 2002 |
Authors | K. Warren |
Dimensions | 251 x 174 x 20mm (L x W x T) |
Format | Hardcover |
Pages | 330 |
ISBN-13 | 978-0-471-89949-5 |
Barcode | 9780471899495 |
Categories | |
LSN | 0-471-89949-6 |