This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in these markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.
Although the book is intended primarily for Emerging markets courses, it can also be used for various other courses in International management or International strategy. It explores the following themes:
Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.
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This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in these markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.
Although the book is intended primarily for Emerging markets courses, it can also be used for various other courses in International management or International strategy. It explores the following themes:
Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | October 2007 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2008 |
Editors | Hemant Merchant |
Dimensions | 254 x 178 x 17mm (L x W x T) |
Format | Hardcover |
Pages | 252 |
Edition | New |
ISBN-13 | 978-0-415-39949-4 |
Barcode | 9780415399494 |
Categories | |
LSN | 0-415-39949-1 |