Business-Driven Communications - Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets (Paperback)

Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations. Corporate PR, as a strategic driver for businesses, is dying because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business knowledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don't need an MBA to read it. The author's simple, direct and to-the-point style makes it easy for anybody in any business function - in any industry around the world - to understand how they can achieve communications excellence.