Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.
Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive resources guide
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.
Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive resources guide
Imprint | Capstone Publishing Ltd |
Country of origin | United Kingdom |
Series | Express Exec |
Release date | 2002 |
Availability | Expected to ship within 12 - 17 working days |
First published | April 2002 |
Authors | Patrick Forsyth |
Dimensions | 176 x 125 x 8mm (L x W x T) |
Format | Paperback |
Pages | 128 |
ISBN-13 | 978-1-84112-315-8 |
Barcode | 9781841123158 |
Categories | |
LSN | 1-84112-315-3 |