Business Insights: China - Practical Advice on Operational Strategy and Risk Management (Paperback, 2nd Revised edition)

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity - but how can businesses succeed? "Business Insights: China" gives readers an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world.
This book differs from others by Western commentators, many of them academics without hands-on business experience. Author Jonathan Reuvid, by contrast, has been involved in business development in China since 1984. Citing real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, Reuvid highlights successes and failures of operating in such a challenging market. He offers practical advice for anyone looking to initiate or develop their business activities in China.
This second edition of "Business Insights: China "includes a significant focus on risk management -- operational, political and macroeconomic. It also offers detailed information on regulations, legal guidelines, and current growth sectors. Cautionary tales show how to avoid mistakes made by others.