Bigger Than The Widget - Building Meaningful Customer Relationships By Going Beyond Your Product (Hardcover)

The world has changed. Companies can no longer be dependent on their products and services to build meaningful and sustainable customer relationships. They need to be bigger...Bigger Than The Widget. This book is just a widget. To be bigger it has to be more than the words. All proceeds from the sale of the book will go to The V Foundation for Cancer Research. We can make a difference, even if it is just one widget at a time!