Arts Management - A practical guide (Paperback)

Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient talent to make the big time. Rather, it is increasingly being recognised as a profession with a set of skills which need to be learnt.Arts Management is a comprehensive handbook for arts administrators working in all art forms and in organisations ranging from small community co-operatives to large national flagships. With extensive Australian case studies, it covers cultural policy, fundraising, legal issues, marketing and public relations, managing people and money and event management.Arts Management is an essential reference for practising arts administrators and students.