Advertising to Children - New Directions, New Media (Paperback, 1st ed. 2014)
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
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Product Description
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | August 2016 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2014 |
Editors | M. Blades, Coates, F. Blumberg, B. Gunter |
Dimensions | 216 x 140 x 14mm (L x W x T) |
Format | Paperback |
Pages | 265 |
Edition | 1st ed. 2014 |
ISBN-13 | 978-1-349-32170-4 |
Barcode | 9781349321704 |
Categories | |
LSN | 1-349-32170-2 |
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